Socialnomics Is Not The Comics
Socialnomics: How Social Media Transforms The Way We Live And Do Busines. The book by Eric Qualman is an essential one for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
See also the Socialnomics video:
Read Eric’s comments about it on his blog.
And what is Social Media ROI?